That is the Royal Döner AG. Experience, quality, tradition...

Gain a positive impression of the high quality, freshness, and variety of our premium products in our informative presentation video of Royal Döner AG. Get a deep insight into our meticulous production process, all the way to the punctual and reliable delivery.

How to Reach the Top?

Our company in numbers: Insights into our success story
  • 1.
    Ranking

    In production and distribution of kebab skewers in Switzerland

  • 800+
    Takeaway

    and restaurants are supplied throughout Switzerland

  • 100+
    Employees

    We employ hundreds of staff nationwide in Switzerland

  • 20+
    Transporters

    Our vehicle fleet consists of more than 20 transporters

Our Guiding Principles: Mission, Vision, Values

We define our mission, vision, and values to achieve our goals and provide clear direction for our company.
Our mission

Excellence in Mediterranean cuisine.

Our vision

To be the preferred choice for high-quality Mediterranean cuisine.

Our values

Quality, Freshness, Customer Satisfaction.

Where and how you want to run your shop is your business. Everything else is our thing.

We're here to help you kickstart your business. We provide all the essentials for setting up your very own kebab place. Additionally, we offer complimentary use of gastro grills, knives, and warmers as needed. Our expert team can train your sales staff, and you'll benefit from our advertising and sales support know-how. Plus, with us as your partner, you'll have the backing of the Swiss leader in kebab skewer production and distribution, ensuring your success every step of the way.

Would you also like to benefit from this boom
and open a kebab stand?

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The bait must taste good to the fish, not the fisherman.

Customer focus, quality awareness, and dedicated employees are the cornerstones of our corporate philosophy. They form the foundation for our long-term success.

Zeynel DemirCEO Royal Döner AG

Our employees are the key to our success. Their expertise, dedication, and experience significantly contribute to the value enhancement and long-term security of our company.

For our customers, we're more than just suppliers. We see them as dependable and equal partners. Our collaboration is built on respect, expertise, reliability, and loyalty.

By exercising foresight in our actions and planning, we strive for sustained profitable growth, thus enhancing the long-term value of our company. We adhere to a market-oriented strategy that focuses on the future.

Our objectives include efficient resource management, competitiveness, and profitability. With streamlined processes and a flat hierarchy, we respond quickly, efficiently, and with a strong focus on customer needs.

DONATION

Every doner purchased contributes to global hunger relief efforts!

At Royal Döner, our mission is clear: with every doner sold, we contribute to the global fight against hunger. For each purchase, we donate to World Vision Switzerland's 'Famine in Africa' project. This way, we share not only our delicious doners but also our sensitivity to a global issue. With your support, we aim to not only delight taste buds but also bring hope and assistance to those in need worldwide.

Advancing excellence: A timeline of our company's growth

This timeline illustrates the progressive evolution of our company over the years as we persistently pursue excellence.

1993

Zeynel Demir and Abdulkadir Celebi, former colleagues, seize the opportunity to acquire a small neighborhood store in Winterthur specializing in Turkish groceries, where they previously worked as butchers. Although the store initially struggles to generate profit, they notice a significant demand for kebab skewers. This observation isn't surprising, given the subpar quality of homemade kebabs often found at local stands, which lack flavor and structural integrity. This realization leaves a lasting impression on Zeynel Demir.

1994

The two new business owners quickly lead the store to unprecedented success under the new company name CEDE (an abbreviation of Celebi and Demir).

1995

The business flourishes, especially the sales of kebab skewers. The kebab production is outsourced to a butcher shop and expanded on a larger scale. Consequently, the company CEDE is transformed into CEDE GmbH.

1996

The CEDE neighborhood store transitions to employee ownership. Cebeli and Demir shift their focus to industrial kebab skewer production, aiming to supply kebab stand operators nationwide. To facilitate this, they establish CEDE ROYAL DÖNER GmbH at the old slaughterhouse in Winterthur. This marks the beginning of their vision for large-scale kebab production to serve kebab stands across the country, with an initial team of six handling administration, manufacturing, and distribution.

1999

Despite rapid business growth, the paths of the two partners, Cebeli and Demir, diverge. The changing circumstances prompt Zeynel Demir to convert the company's legal structure and rename it to ROYAL DÖNER AG, relocating to the former Migros wholesale butcher's building. From here, the company gradually evolves into the largest producer and distributor of kebab skewers in Switzerland.

2014

Zeynel Demir establishes the ROYAL DÖNER FOUNDATION. As a now affluent self-made man, he believes in giving back to the community. By institutionalizing the humanitarian activities initiated with friends years ago, he formalizes his commitment to making a difference. The foundation's founding principles emphasize its dedication to shaping a better future. Recognizing that today's children are tomorrow's leaders, the foundation focuses on providing equitable education opportunities, particularly to disadvantaged youth worldwide.

2016

The ROYAL DÖNER AG has solidified its position as the largest producer and distributor of kebab skewers in Switzerland. The Winterthur-based company, employing 130 staff and supplying over 800 kebab stands and restaurants nationwide, is poised for another move in 2017 to accommodate its growing production needs.

2017

The ROYAL DÖNER AG has moved into its state-of-the-art production facility at Holzwingertstrasse 44 in Winterthur. Our newly constructed facility boasts a fully automated high-bay warehouse, ergonomically designed workstations, and streamlined production processes. This enables us to prepare our products more efficiently, enhance customer service, and promote sustainable production practices. Additionally, our new training center for customers and franchisees sets a benchmark for excellence in quality.

2018

In 2018, ROYAL DÖNER AG celebrates its 25th anniversary with a series of events and initiatives. The company is commended for its ongoing commitment to quality and innovation in the food industry.

Zeynel Demir is recognized as a successful entrepreneur and philanthropist, receiving an award for his lifetime achievement. The company's focus remains on expanding its operations and reinforcing its position as a leader in the kebab industry.

2019

In 2019, ROYAL DÖNER AG ramps up its digitalization efforts to enhance operational efficiency. Expanding online ordering and delivery services align with shifting consumer demands.

2020

The COVID-19 pandemic poses significant challenges for ROYAL DÖNER AG, but the company successfully rises to the occasion. Implementing flexible work arrangements and stringent hygiene measures, it adeptly sustains production and secures its supply chain.

2021

In 2021, ROYAL DÖNER AG furthered its social responsibility efforts by backing local community projects and doubling down on environmental conservation endeavors. Prioritizing collaboration with regional farmers and suppliers, the company aims to elevate the quality of its raw materials.

2022

In 2022, ROYAL DÖNER AG achieved significant success by entering new international markets and exporting its high-quality kebab skewers worldwide. With an expanded product line featuring innovative offerings and a focus on healthy eating trends, the company continues to lead the way in culinary innovation.

2023

In 2023, following the establishment of its cutting-edge production facility in Winterthur, ROYAL DÖNER AG remains steadfast in its pursuit of success. Introducing groundbreaking technologies in kebab skewer production, the company not only enhances efficiency but also champions ecological sustainability. Prioritizing the use of renewable energy and eco-conscious packaging materials becomes a central focus.

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